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12 Best Tips To Enhance Your Ecommerce Websites Checkout Process

12 Best Tips To Enhance Your Ecommerce Websites Checkout Process

For many business owners, their websites and Ecommerce stores are their pride and joy. Hours and hours are spent fine-tuning the style, colour palette, content and product listings. However, you may unintentionally be neglecting one part of your website; your checkout. The checkout process can be the make-or-break moment for many customers and ensuring that anyone who visits your website can easily secure their order is essential. Reduce abandoned carts and increase orders with an enhanced checkout process — made better using Immerse Marketing’s tips and tricks!

Understanding the journey your customers take is a key part of improving the user experience and securing sales. Streamlining and simplifying the checkout experience is a big part of this.

If your customers are arriving at your checkout page, in most cases this means they’re ready and willing to make a purchase. This is an exciting movement and the checkout is your final hurdle as a business owner. It really is worth rolling out the red carpet for customers who make it to that final checkout stage; give them every helping hand you can to ensure their checkout process is smooth and pain free. We recommend you reflect on the last time you used an Ecommerce website to checkout your cart – were the delivery fees and other costs made clear from the start, was it easy to track your process and input your details, did the website seem secure? All of this and more is incredibly important to keep in mind when designing and implementing your checkout process.

Read our 12 best tips to upgrade and fine tune your checkout process below. You can also visit our website to see the wide range of Ecommerce website and general website services and upgrades the team at Immerse Marketing can provide!

The 12 Best Ways to Enhance your Ecommerce Store’s Checkout Experience

To have a seamless flow for users checking out their cart, follow our tips and tricks below:

1. Keep Your Checkout Page Clean, Clear and Concise

To ensure a simple checkout experience, a great option is to adhere to the clean layout that is tried and tested by many businesses world over.

We recommend you have a product photo, the quantity of each product your customer has ordered with the ability to edit quantities or delete the item, information about delivery times and any other functions or features (such as a save for later button).

Adjusting your cart to suit your budget or other needs should never be difficult. Make sure your customers can see what they’re buying and how much it’ll cost as soon as they enter the checkout screen. Keep it simple and give your customers all the tools they need to proceed with the checkout process quickly and easily!

2. Give Customers the Option to Checkout as a Guest, alongside Easy Login Options

As with any shopping experience, many of us want to pop in, grab the items on our shopping list and duck out again. Forcing customers to sign up before they checkout can be frustrating, especially right before checkout.

A quarter of abandoned carts are a result of an Ecommerce store not having a guest checkout option. To help combat this, we recommend allowing your customers to checkout simply using their email or other contact details, and also allow them to login with a Google account or social media account.

3. Add an Easy Way to Follow their checkout progress

Checkout pages can sometimes be one or two tabs too long, and your customers may become deterred if you don’t give them an easy way to track their progress. A progress bar, or numbered pages eg 1/4, 2/4, allows for anyone checking out their cart to know they’re only a few clicks away from order completion.

A visual indicator of process is a fantastic, and simple, tool for Ecommerce business owners to increase information and encourage checkout completion.

4. Keep any forms simple

Picture this: you’re checking out your cart for a product you HAVE to have. But they keep asking for more and more information. With each piece of information you fill out, your motivation wanes. Do you really need every customer’s date of birth, their business phone number or name of their third favourite breed of bunny? Keep forms down to only essential information to get their order to them safely and to ensure you are covered.

5. Ensure your Back Button works during checkout

Ensure that the back button on your checkout page takes customers back to your website while retaining any cart information. On occasion, Ecommerce websites will give an error when trying to click back out of your cart or checkout page. If a customer has to re-enter their information after returning to the check out, they may abandon their cart entirely.

6. Always provide a summary of items in the cart

Throughout every step of the checkout process, you need an order summary. An order summary allows your customers to double check products ordered, the quantities, and any shipping costs or other fees. Transparency is key.

7. Let customers know upfront about any additional charges

Just as above, transparency around fees and extra costs is key. Hiding additional costs such as taxes or shipping costs can be a major deterrent. As both an Ecommerce owner and a customer, you understand how important it is to be clear about extra costs from the very first checkout page.

8. Showcase evidence your checkout is safe and secure

By displaying trust signals on your Ecommerce webpage you give your customers a much needed sense of security. When purchasing products online there can be risks, however if you showcase your trust badges it allows all customers to have peace of mind. By offering trustworthy, recognisable brands for payment such as Stripe you give customers confidence to proceed with their cart into the checkout process.

9. Give users the option to checkout in multiple languages

If you offer international shipping, or if you want to offer extra accessibility, then allowing your customers to select from multiple languages will make a massive difference. By adding this feature, so many more people will be able to use your website and checkout with ease.

10. Optimise autofill for quicker checkout

Reduce errors and speed up the checkout experience with autofill prompts. This is especially useful for those on mobile, or for those impulse purchases. Help to prevent errors and abandoned carts with autofill forms.

11. Make your checkout mobile friendly

The amount of mobile eCommerce sales has only increased year after year, and continues to climb. By building your Ecommerce website to be both desktop and mobile friendly, you encourage those browsing on their phones to take their orders through checkout to completion instead of closing the tab and forgetting about it. A responsive website helps to make checking out easier and simply irresistible.

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12. Offer payment methods including payment plan services

Some customers will not checkout unless there is a payment plan service available. Giving consumers the option to pay upfront, or in parts, will encourage more carts being finalised and allow customers of different budgets to enjoy your products.

Working with Immerse Marketing to Build your Ideal Ecommerce Checkout Experience

There are so many ways to help improve your conversion from cart to checkout, and increase sales. The team at Immerse Marketing are experts on everything Ecommerce, and can help you create a seamless, simple and effective checkout process.

Learn more about the services we offer, and start your Ecommerce level-up today

Start Your Digital Journey Today.

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