The launch of a new website comes with many potential pitfalls and exciting change and growth. With our top 4 SEO launch hacks, you can ensure your website launch goes down as smoothly as possible.
We all understand how risky it can be to relaunch your website when it comes to SEO. If done incorrectly, your once perfectly curated, relevant keyword research and quality SEO principles can turn to disaster with the push of a button. This is, of course, only possible if you haven’t read our tips and tricks. Visibility and usability separate the good websites from the bad, and by properly considering SEO when relaunching or launching your website, you can guarantee an easy transition for your users.
Thanks to our years of experience, having seen the launch of many websites, we understand the risks and how to ensure you hit the ground running. Read on for our top 4 lessons we have learnt to successfully launch your website and keep the good times rolling.
The traffic to your website or Ecommerce site is calculated based on all your pages, not just the most popular ones. While it may seem simpler to redirect just your top 100, 300 or 500 pages based on traffic and links, you could be majorly decreasing your overall traffic.
Don’t make the mistake of not redirecting as many pages as you can.
Even your lowest ranking pages may have organic search ratings or crucial SEO, and by failing to redirect them to a current and active page when you launch your site you will damage the SEO performance of your site. Consider also the customers who have saved or bookmarked particular pages, if they are not redirected then those customers may become frustrated or lose interest in your products or services.
Our first hack is to sit down with your web team, like the one at Immerse Marketing, and discuss a 301 redirect strategy. This strategy you create together will allow you to redirect all, or almost all, of your old URLs to your new launch, minimising lost traffic.
You completed the above hack and have a 301 redirect plan – fantastic work. However, it is always better to be prepared, and in this case our next hack is all about testing your new redirects to make sure they’re working as intended. If you want to maintain your website and ensure it’s working to maximum functionality, you need to verify your redirects and confirm they are being linked to the correct URLs.
The best time to test that your redirects are working as intended is immediately after the launch of your site. There are a few things to check for, including redirect chains, 302 redirects and loops.
There are many tools available for business owners to audit their redirects. If you’re looking for someone to help ensure your URLs are redirecting as intended, simply get in contact with the team at Immerse Marketing and we can help run all the necessary tests for you and fix any errors we find along the way!
Some of us don’t like change, and that includes your customers and site users. Like you can tell when your favourite coffee shop buys a different brand of coffee beans, there is something about unexpected change that can be difficult.
No matter if you prefer the old coffee beans or the new, the best thing your local cafe can do is talk you through the change and make it easy to understand this new product. The same goes for your launch.
If your website has had a major overhaul then it may look and function completely differently. In some cases it can look and feel like an entirely new website. Gone are the familiar menus, see you later previous button locations and the modern and innovative check out experience is just a little too confusing.
Make this transition as easy as possible by working with professional user experience professionals. Provide your customers with all the information, tutorials and guidance they need to use your new site and you will see solid retention.
If you don’t consult with a team of skilled UX experts then you run the risk of tanking conversion, and it is unlikely to bounce back the same if you don’t make the necessary changes.
Your specialised SEO expert, or team of experts, need to be included in the entire launching process not just the end. It may not seem necessary, but the more information your SEO team has the better they can understand the process and what is needed from them for a smooth launch.
Just as keywords are the foundation of good SEO, SEO is the foundation of a good website. From ensuring your website is technically optimised and that there are both elements and content that include relevant content on and off page, SEO is the backbone of bringing in traffic and converting said traffic to sales.
Skip the step where SEO is overlooked and head straight to launching a fantastic website. Your web development and SEO experts should be involved in the following discussions:
By enforcing as much cross collaboration between teams as possible, you iron out any potential kinks and create a smooth workflow from A to successful launch.
The biggest SEO launch hack of them all is having SEO experts in your corner, at Immerse Marketing that is exactly who we are. We offer on and off page SEO, keyword research, copywriting, alongside monthly reports and a live dashboard for you to track trends and see your website’s visibility at any time.
Outshine competitors and connect with your audience in a refreshingly new way thanks to our tailored SEO services.
Launching a website takes a lot of experience and SEO know-how. We should know, we’ve done it before. Let our team of experts help your audience find you quicker than ever, and secure sales like never before. Have a successful website launch without having to lift a finger – sounds pretty good to us. Sit back, relax, and let Immerse Marketing create an SEO masterpiece from the ground up.
Avoid blunders and get a head start with our handy hacks and website launch tips and tricks. Have any more questions about website launches, or looking to work with our team of SEO professionals? Contacting us online is easy, and we would love to hear from you!
Easiest website launch ever here we come!
