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Dos and Don’ts of Website Design Templates

Dos and Don'ts Of Website Design Templates

Pre-designed website templates have never been more modern, customisable or easy to use. There is no better way to get your website off the ground in record time than with a website design template. Modern website builders often have their own templates available in their online marketplace, designed to suit a range of business needs and styles.

Business owners who use website design templates not only bypass all the early, time consuming website building stages, they also lower the chance of making design errors. There is an art to using website design templates to their maximum potential, and we have narrowed down the most important dos and don’ts of using one of these templates for your website. Read on for your essential breakdown of all things website design, as well as some common mistakes to avoid.

Website Design Templates Dos

To stand out from the sea of template designed websites and ensure your website is clean, effective and unique, there are a few things you can do.

Firstly, choose a template that matches your branding. Your website is your online representation, and it is important that your voice and your image are reflected in the way you design your website and store. There is a big difference between tweaking your template for the sake of looking different and making thoughtful and impactful changes to be brand accurate and true to your image.

Don’t forget to proofread your website, remove any pre-filled copy, fill in any blank text boxes for information and add hyperlinks where necessary. Use as many of your own images as possible, and source stock images that represent your business as needed. Your website is your most prominent online presence, so remember to treat it as such!

Secondly, be conscious of the user when choosing fonts and colour schemes. Easy-to-read fonts with high contrasting colours will make for a much easier reading experience and will translate into more time spent on your website and therefore more sales. Choosing up to 3 fonts to use consistently helps with cohesion, and ensuring each font is accessible is key to a well-designed website. Consider how your customers will be viewing your website – be it on their desktops, their phones or their tablets. Using websites you use and love as inspiration is a great first step.

Lastly, simplicity and consistency are really key. When using a pre-made website design template, oftentimes the template will already have things set up in a similar way for each page. This is one of the benefits of using a pre-designed website template. However, it is important that when rearranging elements, you keep the look of each page consistent and that your tone of voice stays the same no matter what you’re writing about.

An intuitive, well-thought-out website doesn’t have to be complicated; instead, focus on how enjoyable and easy to use your website will be for each and every customer.

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Website Design Templates Don’ts

The don’ts of website design are necessary to know for designing a modern website template.

Firstly, don’t choose a template with a style that isn’t reflective of your business.

Secondly, don’t ignore the reviews and feedback left by other business owners on each template. This is a great way to gauge how easy the templates are to use. Take the time to read this feedback, from the five-star reviews through to the one-star reviews.

Lastly, don’t choose a website design template that has unresponsive elements. A responsive element is one that adjusts based on the device and screen size. A responsive template adjusts to move elements like the menu or navigation bar to be accessible, shrinks images and more.

How to Avoid The Most Common Website Design Template Mistakes

One of the biggest mistakes business owners make is rushing into their website design process. They choose the first template that grabs their attention, use stock images and colours that aren’t always brand accurate, and leave elements untouched and copy unedited. To ensure your website doesn’t look or feel rushed, you can instead work with a marketing agency to create the website of your dreams!

If you choose a template that is overused, customers will notice it looks similar to other competitors and you lose your edge. Uniqueness will help you draw in your target audience, and show you care. We recommend that you use a lesser-known template or ensure that you take the time to heavily edit your website if you fall in love with a commonly used layout.

Website Design Templates Made Easy with Immerse Marketing

The team at Immerse Marketing know the ins and outs of website design templates. Our master website designers can use their magic to turn your chosen website template into a one-of-a kind design marvel. Website design templates are a great option for business owners who want to easily make edits, update information and create hyperlinks. Working with a creative agency like Immerse Marketing allows you to reap all the benefits of a well-designed website, with the ease of a website template.

Contact us today or visit our website to see our full range of web design services!

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