The website hosting provider you choose for your webpage becomes the foundation that your entire site is built upon. A rocky or uneven foundation will stop your SEO from being as effective as it can be, thanks to your rocky and slow servers. A great website host will lift up your website, helping you achieve those high SEO rankings and online website glory.
Stop letting poor website performance hold you back. Improve rankings and traffic, and enjoy higher conversion rates, with a solid foundation provided by a quality website hosting service provider.
Before we dive into how website hosting really affects SEO, let’s break down exactly what a website host is and the difference between the good, the bad and the downright terrible.
While it can be fun to imagine websites floating freely around on the world wide web, it is unfortunately much more structured than that. For your website to be available to the public, you need to find a service provider to host it. These website hosts manage and own servers where all their websites are stored. The internet connects your device to these servers allowing you to view and interact with each unique webpage.
Without a website hosting service, your website won’t be able to be seen by anyone. A web host’s job is to take your website and put it online for all internet browsers to see, and to do so effectively – not to slow your website down, or open it up to security risks.
Now imagine you choose a web host with slow, outdated servers and poor performance. When a search engine is running their own analytics to decide on search result rankings, many websites like Google look down on slow, inconsistent websites no matter how good their SEO is.
Maximise your reach and have confidence in the quality and security of your website by making one simple choice – investing in an experienced, highly rated web hosting service provider.
When it comes to creating website to-do lists, it is incredibly uncommon for business owners to prioritize researching and choosing a website host. Usually it falls at the very bottom, under “create the best website ever” and “drink 5th coffee of the day”. However, by prioritising web hosting you are putting yourself on the front foot and elevating your online presence just by making one simple choice.
There are many ways that a good web host will lift your website above the rest. Once your website is being hosted on a solid foundation, you’ll see improved performance and loading times, more effective data management and improved security. If you like the idea of better security for your confidential information, a fast website and effective data management then you need to invest in a reliable website hosting service provider – and we know just the one.
Siteground is Immerse Marketing’s first choice of web host every time. Keep reading if you want to know why we choose SiteGround over the rest!
Every web host is different, and each host offers different features to draw in businesses and make website management a breeze. A good website host understands the unique challenges and pressures business owners are under, and creates features to help tackle these.
Common benefits web hosts offer are:
Everyone’s Favourite Web Hosts:
If you were to search for a web host right now, these are some of the most common results:
Each of these web hosts have different price points and level of security and customer service. Make sure to do your research and look for customer reviews on third party websites.
In the world of search engine optimisation (SEO), Google or the search engine of your choice scans websites to deliver the best results for the user.
While you can tick all the boxes to create an SEO friendly website, if your website is slow and clunky you’ll rank lower in search results purely because of your web host letting you down.
It can feel like SEO has become a bit of a buzz term, with many website hosts and designers throwing it around without really understanding what it means. All business owners want that ever prized number 1 spot on Google searches, but if they don’t build their website with trusted brands from the ground up 1st place will continue to elude them.
The main areas where web hosting providers and SEO interact are the speed of your website, the security of your information and your website’s location.
If your website is victim to slow loading times, it quickly becomes a snowball of negativity for your online presence. Firstly, your website loads slowly which means users won’t stay long. Search engines see this and lower your rankings. Lower rankings results in less organic traffic, and before you know it a slow website has meant you are at the bottom of the SEO ladder.
If you’re staring at a loading symbol on your very own website right now, never fear – hope is not lost. We have a solution.
By changing to a web provider who prioritises speed and consistency, you can see the difference a fast website makes. If you are wanting to compare your current website loading times to the industry standard, you can use Google Pagespeed Insights. Ideally, you want your website to load in two or less seconds on mobile. The average sits around four to five seconds.
Google rankings may look unassuming, but the way that Google ranks your website is based on more metrics than you could imagine. Things such as fake backlinks and spam pages will hurt your ranking – and hackers are the last thing you need when improving your SEO.
To avoid hackers and malware, you need a web host who has Secure Sockets Layer (SSL). SSL is the standard across internet security, and is a certificate that web hosts can use to show they have technology in place to keep connections safe and sound.
It isn’t a stretch to assume that any company with strong security will also prioritize the customer experience – which is also crucial if your website is having issues.
At Immerse Marketing, we design and build websites with businesses across all industries. And for each and every website, we recommend only one website host – SiteGround.
SiteGround offers fast and reliable services that we can rely on again and again. They also have a wide number of locations to suit our clients, and their customer support is truly top notch. (This isn’t an #ad, as much as we wish it were.)
We highly recommend SiteGround for websites and businesses of all sizes. If you need a website built with SiteGround as your web host provider, get in contact with the team at Immerse and together we can make website magic happen.
At Immerse Marketing, we truly understand how many pieces go into creating a successful website. Not only do you have to build, maintain and update your website you also have to be conscious of SEO, website hosts, hackers and more.
Let us take it all off your plate. The dedicated and professional team at Immerse Marketing live and breath SEO and Website Design. We know all the ins and outs, and stay on top of trends and changes in Google ranking criteria so you don’t have to.
Enjoy more time to focus on other areas of your business, and leave all the SEO and website development up to us. With Immerse, you’ll see more traffic, a faster website and better conversion rates thanks to our years of industry knowledge.
Unsure exactly what SEO services you need? Check out our website, or shoot us a message.
Enjoy all the benefits of SEO and fast loading times, without all the hassle. We can’t wait to hear from you!
