Immerse Marketing Blog

How Website Design Affects User Experience

The way your website is designed plays a critical role in your curated customer experience. Web design is directly responsible for ensuring that your customers can easily and quickly find the information they need and that they have a generally good time while browsing your site. If you have a poorly designed website, you are losing out on potential customers.

There are a few key elements that impact user experience the most. Firstly, how easy your website is to navigate. Secondly, the layout you choose. And lastly, the aesthetic and overall vibe. The last thing you want is for a customer or client to click open your website, be overwhelmed with buttons and unclear messaging, and click away frustrated. It is worth considering closely the media you want to use on your website – how clear are the images, and how long are the videos?

Let’s break down the top elements of web design that affect user experience, and why choosing an experienced company to manage your website makes website design a breeze.

Why You Should Prioritise the Customer Experience When Designing Your Website

It can be easy to sit down with certain expectations on how you want your website to look, however, there is a lot that goes on behind the scenes to ensure that each and every element of your website is catering to the customer experience. Websites need to be accessible to everyone – that means people of all ages and online literacy levels. Customer experience lives hand in hand with the overall success of your business – a business with a well made website will see more profits, more return customers, and an improved overall brand image.

As a business owner, you understand how important loyalty is. Not only do return customers bring more business, but they are also more likely to recommend your business to others. If you have a website that is easy to use, pleasing to the eye and provides a fun experience for users, they’ll want to keep coming back. In an endless world of websites and eCommerce stores, you need to do everything you can to stand out – and the best way to do that is to do web design well.

Immerse Marketing - How Website Design Affects User Experience 1 Image

The Key Elements of Web Design that Directly Impact User Experience

When you open a website for the first time, it’s like stepping into a whole new world (well, almost). As you gaze around the menu bar, feast your eyes on the images scrolling past, it feels electric – until you realise you don’t actually understand what you’re looking at. This is why web design, and most importantly, simplicity is king.

Key Element #1 – Accessibility and Simplicity

A cluttered website is hardly ever a good idea when it comes to design. Keeping it simple sounds like an over-complication, however, it really is that easy. A clean design allows for more usability, and usability is crucial when it comes to retaining people on your website and translating clicks into profit.

Most consumers want to find their way to their destination quickly and easily, and a web design that caters to this will always be the most successful. Consider how your website will be used, how intuitive is your navigation system, and how big are buttons and labels? Create a website with readable fonts, statement images and an easy-to-use menu and you’re well on your way to being the next big thing.

Don’t forget one more important thing – optimising your pages so your website is still easy to navigate and looks great on all devices including mobiles, tablets and the giant 4k screens.

Key Element #2 – Creating a Consistent Brand Voice and Aesthetic

Your website is your online voice – and it is important to use this voice with intent. The way you layout your website and use colour, font, and images gives an immediate impression of what your business stands for, and what you’re all about. By speaking with an established web design expert, you can create a brand voice and choose colours and fonts that best represent you. Using these consistently not only helps build brand awareness, it also stops any confusion in its tracks.

Key Element #3 – Loading Speeds and Website Platform

You’ve just spoken to a friend about this amazing new product, and you’re already sold – however one click into the website, everything is slow to load, images are blank, the cart isn’t updating and you’re wondering how much loading time that candle was really worth.

Ensuring that your website loads quickly is something not many people consider – and ensuring fast loading speeds puts you ahead. The things to ask about are bandwidth, server performance and code optimization. If any of these terms are unfamiliar to you, the best thing you can do is get in contact with a team of professional web design experts such as the team at Immerse.

Immerse Marketing - How Website Design Affects User Experience 5 Image

Web Design with Immerse

If you are looking for a team to help you create the website of your dreams, look no further. We deep dive into each client’s personal needs, and help you create the brand voice that best suits you. With a range of services on offer, our innovative approach has helped businesses across Australia achieve mammoth results.

Start Your Digital Journey Today.

More From The Blog: