Access More Results with Microsoft Ads

As a great alternative to Google Ads, Microsoft Advertising, formerly known as Bing ads, can help you increase your conversions as an education provider and access untapped audiences.

Go Beyond Google

Don’t make the mistake of stopping at Google Ads and missing out on an entire platform of potential leads.

Microsoft Ads power search results on Bing, Yahoo, AOL, and a growing number of voice and native platforms. With more than a third of desktop searches happening on Microsoft’s network, you’re looking at an often-underestimated platform packed with high-quality traffic.

Strategise with Microsoft & Bing PPC Campaigns

We understand that Microsoft Ads isn’t just a “copy and paste” of your Google campaigns. With different rules and new opportunities, we can help you access more leads.

Here’s what that looks like:

Keyword and audience research specific to Bing’s search trends
Tailored campaigns focused on business buyers and decision-makers, as well as professionals
Device targeting that captures the desktop-heavy audience of Microsoft search
Audience targeting that drills into job titles, industries and education intent
Laser-sharp ad copy that speaks directly to user intent
Custom landing pages designed to convert interest into action

Go Where Your Competitors Aren’t

Bing and Microsoft Ads offer access to a professional, often-overlooked audience.

A full campaign audit (or brand-new setup from scratch)
Keyword research, ad group structure, and bid strategies
Microsoft Ads management
Regular reporting with clear insights,
A/B testing for better performance over time

If you’re ready to break away from the Google Ads rat race and tap into an audience that values what you offer, it’s time to look to Microsoft. From the first click to the final conversion, Immerse Marketing manages your entire Microsoft Ads journey.

Affordable Ads That Still Get You Places

We know the challenges of search advertising for the education sector. The problem with other platforms like Google is that you’re paying a fortune for every click. That’s where the benefits of a Microsoft Ads strategy come in.

With Microsoft Ads, your Cost Per Clicks can be between 30-50% lower. This means you get seen and have a manageable budget.

Bing vs Google Ads

Microsoft Ads isn’t just an alternative, they can be a great way to spread brand awareness across multiple platforms.

Whatever your business offers, reaching the right audience at the right time is key. Microsoft Ads allows you to connect with customers actively searching for solutions.