Your Result:
At Risk
What This Score Means
This score suggests that there are major gaps in your current education marketing foundations, which are almost certainly affecting enrolment results.
This is making sustainable growth harder than it needs to be.
It often leads not only to inconsistent enrolments, but to confusion and frustration amongst those involved in the marketing, compliance concerns, and a lot of effort being expended without a proportional payoff.
Putting Your Result in Context
There’s no need for panic here. This score is actually very common.
That’s particularly true for:
- Newer RTOs and training providers
- Teams building their marketing systems for the first time
- Providers who have tried a few approaches, but still haven’t implemented a clear and consistent structure
What’s Causing This
There are a few common problems which normally result in a lower result.
These typically include:
- Limited clarity into what’s actually driving enrolments
- Disjointed, short-term marketing efforts, instead of a coherent, long-term strategy
- Gaps in your sales pipeline, between enquiry, follow-up, and enrolment
- Shaky foundations making scaling difficult to achieve
These issues don’t only affect your enrolment growth. They also increase your workload, lead to uncertainty, and can create compliance risks.
Your Main Growth Opportunity
At this stage, your main focus should be addressing the basics.
That includes defining how enquiries are handled, streamlining the decision-making process, assigning marketing roles and responsibilities, and measuring your results in an analytical and useful way.
A strategic reset might sound intimidating.
In practice, however, it can be broken up into those actionable steps, which – when taken – can make a massive difference to your results.
Your Next Steps
At this stage, with a reset required, the best thing you can do for your business is to arrange a strategy call.
In this session, we will:
- Explain your scorecard results in detail
- Identify the specific issues for your business which are costing you enrolments
- Define a clear path forward, based on your current situation and goals
This is all completely free of charge, with no further obligation on your part.